INDUSTRY:
PRINTER & PUBLISHING
CLIENT:
MSD, DELOITTE, AIRBUS, FERROVIAL,
YEAR:
2017
EXPERIENCE:
EDITORIAL DESIGN, DIGITAL PUBLISHING
Fragma
About
MSD deliver complex pharmaceutical reports and digital publications that require clarity, regulatory compliance, and professional presentation in Spain through Fragma as partner. These documents are aimed at medical audiences and corporate stakeholders, demanding precision and readability. As lead designer, I revamped content-heavy reports into crisp, user-friendly layouts suited for print and online distribution. My work optimized comprehension through refined structure, infographics, and interactive elements.
Challenge
Dense medical and technical content posed significant design and compliance challenges—layouts needed to accommodate legal reviews, medical accuracy, and formatting consistency. Digital versions had to adapt navigation for responsive formats and maintain user accessibility with alt-text, hierarchy, and clean typography. Regulatory timing windows limited iterative revision options.
Result
Process:
Worked closely with medical and legal advisors to define content hierarchy, data visualization parameters, and regulatory checkpoints. Designed interactive infographics and layout grids in InDesign, and templated online replica versions in WordPress for quick updates. Integrated Figma to prototype responsive versions for digital reading, including mobile/tablet navigation. Conducted user clarity tests and compliance checks with reviewers before final delivery.
Results:
– Readability and visuals lauded by internal teams
– Polished, professional delivery elevated content reception
Testimonial
“Her reports are clean, compelling, and visually smart.”
Jaime Pividal
Owner & CEO
