INDUSTRY:
SUSTAINABLE FASHION
CLIENT:
ROCK & CLOUDS
YEAR:
2024
EXPERIENCE:
BRAND STRATEGY, UX RESEARCH, VISUAL IDENTITY
Rock & Clouds
About
Rock & Clouds is a brand born from the passion for outdoor living and environmental responsibility, offering apparel designed with purpose. It needed a brand that reflected bold aesthetics and ethical values. The challenge was to build identity, narrative, and UI simultaneously. It had to resonate emotionally and stand out visually in a saturated market.
Challenge
We needed a distinctive brand voice and visual language from the ground up—including naming, identity, and online presence. Audiences ranged from eco-conscious adventurers to style-focused consumers. Competitor analysis revealed a need for authenticity and clarity. We aimed to balance brand personality with transparent sustainability messaging.
Result
Process:
First, I led workshops with founders to map brand essence. Then, I conducted market research and user interviews to validate positioning. Concepts were sketched and refined for logo, typography, color palette, and iconography. Design systems and UI components were developed for digital and social formats.
Results:
– +35% social engagement and brand awareness in launch month
– Initial collection sold out within weeks
– Brand guidelines adopted across all channels
Testimonial
Sandra captured vision and gave it a powerful brand voice— customers love it.
JJ
Co-founder at Rock & Clouds
