INDUSTRY:
PREFABRICATED HOUSING / CONSTRUCTION
CLIENT:
MODULAR HOME
YEAR:
2021-2025
EXPERIENCE:
CREATIVE DIRECTOR
Modular Home
About
Modular Home is a leading Spanish company specializing in customizable prefabricated concrete houses designed and manufactured in controlled factory environments. They offer personalized architectural projects with efficient production, quality control, energy-efficient finishes, smart home installations, and rapid assembly on-site.
challenge.
Their website and branding did not reflect their innovative, sustainable construction model or convincingly present their turnkey modular solutions. The outdated site structure and low conversion tracking were hindering lead performance and SEO effectiveness.
Result
Process:
Conducted deep research into buyer personas and architectural preferences to map user journeys across the site. Redesigned the website using Elementor, improving navigation and embedding storytelling that highlighted sustainable materials and factory-controlled methods. Integrated interactive cost calculators and lead-gen forms, supported by GA4 and GTM for granular conversion tracking.
Results:
– +40% increase in qualified lead submissions
– +30% growth in organic traffic
– ROI recovered in less than 6 months
– Clients praised the brand consistency and clarity of information
Sandra’s redesign materially improved our lead quality and SEO performance.
Alberto Bermejo
Ex-CEO
