INDUSTRY:
CULTURE & EVENTS
CLIENT:
XPLORA PLATFORM (SOCIAL EVENT PLATFORM)
YEAR:
2025
EXPERIENCE:
UX/UI, COMMUNITY BUILDING, PROUCT STRATEGY, BRANDING
Xplora
About
Xplora is not just a platform—it’s a thriving social network that empowers users to discover and attend cultural events with their community. It allows organizers to promote their own events, helping small local businesses and creators increase their visibility and profits. My challenge was to design an experience that supports event attendees and organizers equally, creating a genuine community feel. The platform needed to feel personal, engaging, and intuitive for both browsing and event creation.
Challenge
The app extended beyond content consumption: users needed social features, messaging, event creation workflows, and ticketing. Balancing UX for attendees and organizers was complex, with diverse user goals. The information architecture had to support discoverability, event creation and community interaction. It also needed to visually convey warmth and locally-rooted charm.
Results
Process:
We ran stakeholder sessions with users and local business owners to define needs and goals for both sides. Created personas and journey maps covering attendee discovery to organizer event creation routes. Wireframed, designed prototypes in Figma, and iterated through remote testing with Maze. Final UI drew from cultural motifs and used microcopy to foster trust and community.
Results:
– +80% task completion in key flows (discovery, RSVP, event creation)
– +25% increase in weekly active users
– Small businesses reported +15% revenue boost after launching
– “The UX feels like a friend guiding you through the city” — user feedback
Testimonial
Sandra turned Xploras´ concept into an intuitive and vibrant platform—user feedback was overwhelmingly positive.
Olivia Grant
Local Business Owner
