INDUSTRY:
GLOBAL NETWORK AGENCY
CLIENT:
GYRO (DENTSU)
YEAR:
2020
EXPERIENCE:
UX/UI, Campaign Strategy, Digital Design
Gyro (Dentsu)
About
Gyro Madrid (part of the Dentsu Aegis network) tasked me with crafting cohesive digital campaigns spanning health and technology sectors.
We developed impactful creative for Vodafone’s global initiatives, awareness materials for World Cancer Research Day in collaboration with AECC, UX/UI revisions for SanDisk and WD App, and promotional digital assets for IQOS.
My role integrated empathy, brand consistency, and user-centric design across all digital touchpoints—from emails and landing pages to app interfaces and streaming visuals.
Challenge
Vodafone required campaign banners, email visuals, landing pages, and live-stream graphics aligned with both global guidelines and sustainable branding directions.
World Cancer Research Day (WCRD), in partnership with AECC, needed emotionally compelling, globally adaptable assets to support digital events and awareness outreach.
SanDisk & WD App demanded UX-overhaul of product interfaces to improve onboarding, information clarity, and user retention.
IQOS required digital promo visuals and templates that complied with regulated messaging standards while maintaining a strong brand presence.
The shared challenge was designing scalable, accessible systems that balanced regulatory compliance, emotional resonance, and technical performance.
Result
Process:
Collaborated with product teams and brand managers to define narrative pillars for health, consciousness, and tech performance. Built modular Figma systems for email templates, banners, landing pages, app UI kits, and event graphics. Incorporated localization best practice, including compliant messaging for regulated industries. Conducted final usability and cross-device checks to ensure each asset met accessibility and engagement standards.
Results:
- +25% campaign engagement for Vodafone - eclipsing previous benchmarks.
- Over 10,000 shares of WRD content across digital channels.
- +15% improvement in conversion and satisfaction within SanDisk and WD App interfaces.
- IQOS materials were well received in compliance-checked.
- Earned internal accolades from Dentsu for delivering creative systems that combined impact, usability, and brand alignment.
Testimonial
Her digital work elevated our campaign presence—measurable and meaningful impact.
Lucas Peterson
Communications Lead at Vodafone
